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Strategic Brand Management PDF




by Richard Rosenbaum-Elliott : Strategic Brand Management

ISBN : #0198704208 | Date : 2015-09-30

Description :

PDF-63fc1 | Strategic Brand Management, Third Edition uniquely analyses the social and cultural aspects of brand strategy and its influence on consumer perceptions around the world.Written by experts in the field, it is designed to ensure students are confident in analysing traditional ideas of brand equity and positioning and are able to understand the emotional and cultural connections brands create and emp… Strategic Brand Management


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International Marketing Strategy 98/99, Fourth Edition (CIM Student Workbook: Diploma) PDF




by KEITH LEWIS : International Marketing Strategy 98/99, Fourth Edition (CIM Student Workbook: Diploma)

ISBN : #0750640286 | Date : 1998-07-17

Description :

PDF-d6991 | The latest, fully updated edition of this popular workbook, containing the most recent exam questions and specimen answers from the senior examiner. International Marketing Strategy has been specifically written for students studying for the CIM Diploma. It is endorsed and recommended by Professor Trevor Watkins the CIM Chief Examiner. Written to help you pass first time, the text layout is liv… International Marketing Strategy 98/99, Fourth Edition (CIM Student Workbook: Diploma)


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Pricing Strategy Discounts Establishing Structures PDF 46f7f738c

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Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures PDF




by Tim J. Smith : Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures

ISBN : #0538480882 | Date : 2011-01-18

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Oxford Handbook Strategic Management Handbooks PDF B89511cde

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The Oxford Handbook of Strategic Sales and Sales Management (Oxford Handbooks) PDF




: The Oxford Handbook of Strategic Sales and Sales Management (Oxford Handbooks)

ISBN : #0199569452 | Date : 2011-03-22

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PDF-55fdd | The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the cha… The Oxford Handbook of Strategic Sales and Sales Management (Oxford Handbooks)


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Cim Diploma International Marketing Strategy PDF B61b9234d

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Cim Diploma – Paper 10: International Marketing Strategy: Practice and Revision Kit (2001): Exam Dates – 12-01, 06-02 PDF




by BPP : Cim Diploma – Paper 10: International Marketing Strategy: Practice and Revision Kit (2001): Exam Dates – 12-01, 06-02

ISBN : #0751748994 | Date : 2001-09-01

Description :

PDF-477dd | This practice and revision kit focuses on international marketing strategy. It is part of a range of CIM study texts and practice and revision kits. Packed with exam-standard questions and model answers, these kits help to develop effective exam technique…. Cim Diploma – Paper 10: International Marketing Strategy: Practice and Revision Kit (2001): Exam Dates – 12-01, 06-02


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Disney Way Harnessing Management Business PDF 7cec1a2ab

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The Disney Way:Harnessing the Management Secrets of Disney in Your Company, Third Edition (Business Books) PDF




by Bill Capodagli : The Disney Way:Harnessing the Management Secrets of Disney in Your Company, Third Edition (Business Books)

ISBN : #1259583872 | Date : 2016-04-20

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PDF-618c5 | “Dream, Believe, Dare, Do . . .”Though four simple words, this carefully crafted credo lies at the heart of Walt Disney’s enviable empire and has led The Walt Disney Company to prosperity for decades. As foremost experts on Disney, authors Bill Capodagli and Lynn Jackson return with an updated and expanded third edition of The Disney Way to show how organizations can incorporate this four-pi… The Disney Way:Harnessing the Management Secrets of Disney in Your Company, Third Edition (Business Books)


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Consumer Behavior Marketing McGraw Hill Hardcover PDF 87aee5802

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Consumer Behavior and Marketing Strategy [McGraw-Hill/Irwin Series in Marketing] by Peter,J. Paul, Olson, Jerry [McGraw-Hill/Irwin,2004] [Hardcover] 7TH EDITION PDF




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Public Relations Victoria Friederike Feitsch Ebook PDF 1f3060d50

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Public Relations – Strategically important? PDF




by Victoria Friederike Joy Feitsch : Public Relations – Strategically important?

ISBN : # | Date : 2009-03-02

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PDF-ee365 | Seminar paper from the year 2009 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: 1, Robert Gordon University Aberdeen, 9 entries in the bibliography, language: English, abstract: “A communication concept which is systematically planned and optimised may not offer a guarantee for success, however, it minimises the risk of failure.” (Mast 2006) […… Public Relations – Strategically important?


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Increasing Effective Profiling Targeting Strategies PDF 66f219aac

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Increasing Your Market Share with Effective Profiling & Targeting Strategies: How to Select and Segment Markets (Marketing 101) PDF




by Jordan Kelly : Increasing Your Market Share with Effective Profiling & Targeting Strategies: How to Select and Segment Markets (Marketing 101)

ISBN : #0987153773 | Date : 2012-04

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Consumer Behavior Marketing Renditions Translation PDF A2f6d83b4

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Consumer behavior and marketing strategy (marketing classic Renditions fourth edition in translation)(Chinese Edition) PDF




by ( MEI ) J. BAO LUO. BI DE JIE LI.C. AO ER SEN ZHU : Consumer behavior and marketing strategy (marketing classic Renditions fourth edition in translation)(Chinese Edition)

ISBN : #7810446215 | Date : 2000-01-01

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