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The Enduring Strategic Brand: How Brand-Led Organisations Over-Perform Sustainably PDF




by Luc Bardin : The Enduring Strategic Brand: How Brand-Led Organisations Over-Perform Sustainably

ISBN : #1911583492 | Date : 2017-06-01

Description :

PDF-832ec | Despite its transformational power, the Brand is rarely at the very core of an organization’s strategy. Meanwhile, disruption is the new normal—and business leaders are faced with spiraling challenges and complexity to grow and sustain their brands in the brave, new world. Through candid and unique interviews with over 40 C-suite leaders—as well as ground-breaking forensic analysis of 20 Brand… The Enduring Strategic Brand: How Brand-Led Organisations Over-Perform Sustainably


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[Pub.77Vqz] The Enduring Strategic Brand: How Brand-Led Organisations Over-Perform Sustainably PDF | by Luc Bardin


The Enduring Strategic Brand: How Brand-Led Organisations Over-Perform Sustainably by by Luc Bardin

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Psychoanalytic Accounts Consuming Desire Darkness PDF 259f3974d

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Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness PDF




by John Desmond : Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness

ISBN : #0230252192 | Date : 2012-11-28

Description :

PDF-2e47c | Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud’s vision and include dreams, sexuality and hysteria. Discussion is widened to selectively include authors such as Melanie Klein and Jacques Lacan, and to include evaluation of current research…. Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness


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Psychoanalytic Accounts of Consuming Desire: Hearts of Darkness by by John Desmond

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Consumer Behavior Building Marketing University PDF 256ca9db8

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Consumer Behavior Building Marketing Strategy for Columbia Southern University PDF




by Hawkins/Mothersbaugh : Consumer Behavior Building Marketing Strategy for Columbia Southern University

ISBN : #0077339002 | Date : 2010

Description :

PDF-73801 | … Consumer Behavior Building Marketing Strategy for Columbia Southern University


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[Pub.24kYG] Consumer Behavior Building Marketing Strategy for Columbia Southern University PDF | by Hawkins/Mothersbaugh


Consumer Behavior Building Marketing Strategy for Columbia Southern University by by Hawkins/Mothersbaugh

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Winning Asia European Style Strategies PDF 1735d5ca1

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Winning in Asia, European Style: Market and Nonmarket Strategies for Success PDF




by V. Aggarwal : Winning in Asia, European Style: Market and Nonmarket Strategies for Success

ISBN : #0312239130 | Date : 2001-10-18

Description :

PDF-878a5 | Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Although Japanese and American firms have invested heavily in the past decades, European firms are poised to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This volume focuses on understanding th… Winning in Asia, European Style: Market and Nonmarket Strategies for Success


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[Pub.23lhA] Winning in Asia, European Style: Market and Nonmarket Strategies for Success PDF | by V. Aggarwal


Winning in Asia, European Style: Market and Nonmarket Strategies for Success by by V. Aggarwal

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Surviving Rough Economy Essential Businesses PDF 39a720f5e

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Surviving a Rough Economy: An Essential Guide for Businesses PDF




by Jez Hunt : Surviving a Rough Economy: An Essential Guide for Businesses

ISBN : #095620600X | Date : 2009-03-23

Description :

PDF-f4abb | … Surviving a Rough Economy: An Essential Guide for Businesses


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Surviving a Rough Economy: An Essential Guide for Businesses by by Jez Hunt

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Sustainability Organizational Change Management Stewart PDF D4c69a02b

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Sustainability and Organizational Change Management PDF




: Sustainability and Organizational Change Management

ISBN : #1138294861 | Date : 2017-06-18

Description :

PDF-b5199 | There is no bigger challenge for organizational change management in the contemporary world than achieving greater sustainability. The challenges associated with sustainable development are multifaceted, including criteria pertaining to the delivery of environmental, social, ethical and economic results. Creating sustainable value requires companies to address issues that relate to pollution and w… Sustainability and Organizational Change Management


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Sustainability and Organizational Change Management by

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Thought Leadership Manual Attention Powerful PDF 81ab9bdfb

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The Thought Leadership Manual: How to grab your clients’ attention with powerful ideas. PDF




by Tim Prizeman : The Thought Leadership Manual: How to grab your clients’ attention with powerful ideas.

ISBN : #1909623806 | Date : 2015-04-28

Description :

PDF-53b9b | The Thought Leadership Manual is the essential guide for dramatically growing your business by becoming a recognised expert in your field. The ability to create insights that grab the attention of clients and the media has become one of the most important marketing challenges for businesses selling high-value services. Yet ‘thought leadership’ barely features in marketing courses, and there is eve… The Thought Leadership Manual: How to grab your clients’ attention with powerful ideas.


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The Thought Leadership Manual: How to grab your clients’ attention with powerful ideas. by by Tim Prizeman

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Target Opportunity Selling Performers Advertising PDF 440c0449d

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Target Opportunity Selling: Top Sales Performers Reveal What Really Works (Marketing/Sales/Advertising & Promotion) PDF




by Nicholas A.C. Read : Target Opportunity Selling: Top Sales Performers Reveal What Really Works (Marketing/Sales/Advertising & Promotion)

ISBN : #007177307X | Date : 2013-12-27

Description :

PDF-945b4 | A game-changing sales model that targets opportunities in every stage of today’s long sales cycle. Target Opportunity Selling reports on how top sales performers are creating and winning deals in today’s highly-competitive, post-recession marketplace. Based on more than 20,000 hours of interviews and field observation, sales thought leader Nic Read reveals how modern rainmakers are beating the odd… Target Opportunity Selling: Top Sales Performers Reveal What Really Works (Marketing/Sales/Advertising & Promotion)


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Target Opportunity Selling: Top Sales Performers Reveal What Really Works (Marketing/Sales/Advertising & Promotion) by by Nicholas A.C. Read

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Business Gamification Dummies Kris Duggan PDF 7aed2c662

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Business Gamification For Dummies PDF




by Kris Duggan : Business Gamification For Dummies

ISBN : #1118466934 | Date : 2013-02-04

Description :

PDF-e23b0 | The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any department in a company (HR, Sales, Marketing, Engineering, Support, etc.), for any web-based experience (m… Business Gamification For Dummies


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[Pub.87aaO] Business Gamification For Dummies PDF | by Kris Duggan


Business Gamification For Dummies by by Kris Duggan

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Consumer Behaviorand Marketing Strategy Olson PDF 2a67d8a81

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Consumer Behaviorand Marketing Strategy PDF




by J. Paul/ Olson, Jerry C. Peter : Consumer Behaviorand Marketing Strategy

ISBN : # | Date : 2007-01-16

Description :

PDF-62f82 | … Consumer Behaviorand Marketing Strategy


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Consumer Behaviorand Marketing Strategy by by J. Paul/ Olson, Jerry C. Peter

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